Position Outcomes & Goals

The Senior Marketing Coordinator is responsible for:

·      Executing marketing initiatives and campaigns that reflect the company’s strategic priorities.

·      Managing day-to-day marketing operations, including collateral development, digital presence, and external communications.

·      Ensuring consistent application of brand standards, messaging, and positioning across all client-facing materials.

·      Supporting pursuit management, client engagement, and brand positioning to achieve company outcomes:

o  Always safe.

o  Chosen place to work.

o  Discover & deliver customer value.

o  Always profitable.

o  Continuous flow of right work.

o  Always growing.

o Always successful.

Roles, Responsibilities, and Expected Behaviors

Strategy & Planning

·      Collaborate with marketing leadership to develop annual marketing plans aligned with business objectives and Herrero’s core values.

·      Stay abreast of industry trends and proactively present new ideas to enhance marketing initiatives.

·      Conduct market research to inform strategic decisions and identify opportunities for growth.

Business Development & Pursuits

·      Lead and manage the proposal and presentation process for new business opportunities, including SOQs, RFPs, and pitch materials.

·      Coach and prepare interview teams, ensuring all deliverables are high-quality, timely, and aligned with Herrero’s messaging.

·      Maintain organized client bid folders and track competitive intelligence in the CRM.

Content Creation & Brand Management

·      Develop compelling content for digital, print, and social media channels that communicates Herrero’s value-driven approach.

·      Create and update marketing collateral, project descriptions, case studies, and team resumes.

·      Ensure consistent brand representation across all materials, events, and communications.

Digital Presence & Public Relations

·      Manage Herrero’s digital presence, including website updates, social media campaigns, and online reputation.

·      Design and produce advertisements, press releases, and award submissions.

Event Planning & Sponsorships

·      Plan and execute client-facing and industry events, including networking receptions, sponsorship activations, and community outreach.

·      Oversee vendor coordination and ensure consistent brand representation at all events.

CRM & Analytics

·      Ensure the accuracy of all CRM data and generate reports to support business development and marketing initiatives.

·      Analyze campaign effectiveness and provide insights for continuous improvement.

Business Development &Pursuits

·      Lead and manage the proposal and presentation process for new business opportunities, including SOQs, RFPs, and pitch materials.

·      Coach and prepare interview teams, ensuring all deliverables are high-quality, timely, and aligned with Herrero’s messaging.

·      Maintain organized client bid folders and track competitive intelligence in the CRM.

Relationships to Build and Maintain

·      Marketing leadership and all Knowledge Area Leaders (KALs)

·      Project Executives and Project Teams

·      Potential, new, and current customers/owners’ representatives

·      External partners, vendors, and community organizations

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Personal Characteristics

The ideal candidate will possess:

·Analytical skills: ability to observe, research, think critically, and develop effective solutions.

·Positive attitude: always pushing forward, seeing the silver lining.

·Reliability: punctual, accountable for words and actions.

·Adaptability: flexible and able to pivot for better outcomes.

·Collaboration: works well ingroups, communicates effectively, and builds strong relationships.

·Timely communication: open, day-to-day communication with the team.

·Lifelong learner: always seeking to improve and share knowledge.

·Innovation: introduces and is open to new processes, ideas, and methods.

·Active listening: listens without prejudice and values others’ input.

·Performance: demonstrated ability to deliver results.

·Intelligence and social awareness.

·Initiative and responsibility.

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Position salary range: $100,000 - $135,000

Qualifications

·      Bachelor’s degree in Marketing,Communications, Business, or related field.

·      5+ years of marketing experience,preferably in the A/E/C (Architecture/Engineering/Construction) industry.

·      Strong writing, editing, andvisual storytelling skills.

·      Proficiency in MS Office, AdobeCreative Suite (InDesign, Photoshop, Illustrator), Canva, Salesforce, HubSpot,and WordPress.

·      Demonstrated ability to manage multiple projects under tight deadlines.

·      Experience with proposal preparation and pursuit management.

·      Excellent interpersonal skills; able to build relationships across teams and with external partners.

·      Discreet and able to handle sensitive information confidentially.

·      A proactive, positive attitude and a commitment to continuous learning.

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