Position Outcomes & Goals
The Senior Marketing Coordinator is responsible for:
- Executing marketing initiatives and campaigns aligned with company strategic priorities.
- Managing day-to-day marketing operations, including collateral development, digital presence, and external communications.
- Ensuring consistent application of brand standards, messaging, and positioning across all client-facing materials.
- Supporting pursuit management, client engagement, and brand positioning to achieve company outcomes:
- Always safe
- Chosen place to work
- Discover & deliver customer value
- Always profitable
- Continuous flow of right work
- Always growing
- Always successful
Roles, Responsibilities, and Expected Behaviors
Strategy & Planning
- Collaborate with marketing leadership to develop annual marketing plans aligned with business objectives and Herrero’s core values.
- Stay current on industry trends and proactively present ideas to enhance marketing initiatives.
- Conduct market research to inform strategic decisions and identify opportunities for growth.
Business Development & Pursuits
- Lead and manage the proposal and presentation process for new business opportunities, including SOQs, RFPs, and pitch materials.
- Coach and prepare interview teams to ensure high-quality, timely, and aligned with Herrero’s messaging.
- Maintain organized client bid folders and track competitive intelligence in the CRM.
Content Creation & Brand Management
- Develop compelling content for digital, print, and social media channels that communicates Herrero’s value-driven approach.
- Create and update marketing collateral, project descriptions, case studies, and team resumes.
- Ensure consistent brand representation across materials, events, and communications.
Digital Presence & Public Relations
- Manage Herrero’s digital presence, including website updates, social media campaigns, and online reputation.
- Design and produce advertisements, press releases, and award submissions.
Event Planning & Sponsorships
- Plan and execute client-facing and industry events, including networking receptions, sponsorship activations, and community outreach.
- Manage vendor coordination and ensure consistent brand presence at all events.
CRM & Analytics
- Maintain accuracy of CRM data and generate reports to support business development and marketing initiatives.
- Analyze campaign effectiveness and provide insights for continuous improvement.
Relationships to Build and Maintain
- Marketing leadership and Knowledge Area Leaders (KALs)
- Project Executives and Project Teams
- Prospective, new, and current customers/owners’ representatives
- External partners, vendors, and community organizations
Personal Characteristics
The ideal candidate will demonstrate:
- Analytical skills: Ability to observe, research, think critically, and develop effective solutions.
- Positive attitude: Forward-looking and optimistic.
- Reliability: Punctual and accountable.
- Adaptability: Able to pivot and adjust for optimal outcomes.
- Collaboration: Works well in groups, communicates effectively, and builds strong relationships.
- Timely communication: Open, consistent communication with the team.
- Lifelong learning: Commitment to ongoing improvement and knowledge sharing.
- Innovation: Open to new processes, ideas, and methods.
- Active listening: Values diverse perspectives and input.
- Performance: Demonstrated ability to deliver results.
- Social awareness and sound judgment.
- Initiative and responsibility.
Position salary range: $100,000 - $135,000
