Senior Marketing Specialist
San Francisco Bay Area
POSTED ON
December 28, 2021
DEPARTMENT
Marketing

Herrero Builders is seeking a Senior Marketing Specialist. In this position, you will work with company leadership and the marketing team in the areas of Pursuit Management and Brand Management. This role will bring a commitment and enthusiasm for our mission — “Discovering and Delivering Collective Value”. The Senior Marketing Specialist will be a member of the marketing/business development team and will report to the Director of Marketing and Business Development.

RESPONSIBILITIES

Responsibilities include:

Pursuit Management (70%) 

Effectively leading, planning and executing strategic pursuits. Results will include the development and creation of high quality, collaborative qualifications, proposals and interview materials that help Herrero win strategic projects. Activities and skills supporting these results include:

· Embrace autonomy. You must be able to self-start, plan and produce, sometimes without guidance.

· Own the pursuit process end-to-end. Prepare and submit responsive packages to various clients’ Request for Qualifications (RFQs) and Request for Proposals (RFPs). The right candidate can produce polished, tailored, and inspired proposal and interview documents and can assemble supporting graphics and materials for an on-time print or electronic delivery.

· Manage the pursuit-specific processes and workflows, including scheduling kick-off and check-in meetings, researching relevant data and win themes, working closely with key personnel, assembling documents, and leading timely draft reviews and a successful submission.

· Possess a commitment to continual improvement. We’re not perfect, but we’re always striving for better processes and results. This role must enjoy seeking Value and eliminating waste, and have the confidence to lead change.

 

Brand Management (30%) 

Seeking and improving client touchpoints and the experiences they create. This manifests in several ways and is flexible, depending on personal strengths and interests. Examples may include:

· Contribute to Herrero’s ongoing relationship development efforts by studying existing client touchpoints, establishing priorities for improvement, and developing appropriate collateral for marketing-related inquiries.

· Regularly create, update and catalogue marketing assets such as images, resumes, project data sheets, templates, CRM data, and other written narratives.

· Support the development and execution of integrated internal/external communication plans that drive and support company strategies and goals. Regularly partner with Herrero Knowledge Areas (People, Operations, and Safety) in the development of event, conference, recruiting, and other presentation materials.

· Develop a deep understanding of Herrero company culture, our business, and the greater Bay Area construction industry – help to build and sustain the company’s authentic message and reputation to produce truly great results.

REQUIREMENTS

Required Skills & Experience:

· Bachelor’s degree, preferably in Marketing/Communications, English, Journalism, or a related field.

· Minimum 5 years relevant experience with at least 2 years in a similar role within the Architectural/Engineering/Construction (A/E/C)industry.

· Excellent interviewing and writing skills, with an ability to discover and articulate organizational and team differentiators.

· Demonstrable software and design/layout skills, including Adobe InDesign, Illustrator, Photoshop and Microsoft PowerPoint

· Flexible, collaborative, positive, patient, self-motivated, independent, comfortable shifting priorities, responding to short term deadlines and carrying a heavy and diverse workload.

· A strategic understanding of what it takes to win competitive pursuits.

· Ability to work under high pressure deadline/deliverable driven environments.

ABOUT YOU

You have outstanding communication skills, both verbally and written.

You are independent, creative, and flexible.

Your organizational skills and your attention to detail is exceptional.

WHY HERRERO

At Herrero, we are obsessed with finding great people to help us lead and transform the construction industry. We are all about LEAN and we've made it our mission to discover and deliver value better than anyone—we are in fact obsessed with it. If this excites you more than it scares you, we definitely want to hear from you. Our hiring is based first and foremost on our core values. Yes, experience matters too but not at the expense of our core values. Alignment with our culture and core values is the first step in building a success career at Herrero. Below you'll find a list of our current positions. If you don’t see a role that fits your background, we still want to hear from you! Please submit a General Application.  

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